Thinking Pinoy is Unthinking Pinoy

Dear Thinking Pinoy,

Nabasa ko tong post mo. Na parang sinisisi mo naman ang Dilawan sa kapalpakan ng Department of Tourism.

Halata talaga na wala kang alam sa process niyan.  Just so you know, last November 2016 during the week of Tourism Summit mismo sinabi ni Secretary Wanda

“”that McCann Worldgroup Philippines bagged the P650-million project the DOT put up for bidding recently. This undertaking includes media placements for P580 million, and production fees of P70 million, inclusive of all applicable taxes, commissions and production of creative materials for a year-long campaign.

The media placements, which will be placed in countries classified as emerging markets, shall include at least eight audio-visual presentations, eight television commercials, eight radio commercials, 16 print advertisements, and the DOT’s website upgrade.

Costs of production of advertising and creative materials for the campaign will include the necessary translations to other languages of the creative materials.

Payments will be made only upon approval of the campaign concept and timelines and approval of the media plan.

So who approve the concept? Dapat yun ang may accountability.

At dahil mukhang wala kang alam how commercial works, eto ang process niyan:

  1. Submission of Creative Brief
  2. Storyboard presentation and revision
  3. Approval of storyboard
  4. Pre Production
  5. Offline
  6. Online
  7. Final Launch

Daming steps di ba? Dami din sanang opportunities na mareview before the final launch.

And yung unang video ng ads na yung title, “Anak” McCann ang may gawa nun.

Puring puri ng mga DDS yun di ba? Sabi nyo nga iba talaga si Tatay Digong kasi maganda na ang Tourism. Tapos ngayon na pumalpak, dilawan ang sisi?

Luh, grabe sya. Napaghahalata na walang alam.  😂😂😂

Naiinis sa mga Mema,

PAB

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